97% less hair fall due to breakage from brushing.*
Meet Genesis, our new dual action fortifying haircare system. Nearly 88% of women
experience it: hair fall from frequent brushing, blow-dry heat, and overstyling.
Finally, Kerastase is addressing this all-too-common problem with a hair fall solution for a
new generation. With Genesis, a powerful haircare range that addresses hair fall due to
breakage from brushing, your days of seeing hair on your brush are finally over.
Genesis is not a hair loss product. *System of Bain Hydra-Fortifiant + Fondant Renforcateur
+ Sérum Fortifiant vs. Non-Conditioning Shampoo.